Your business already knows how it wants to work.

The software should follow. I shape custom systems, integrations between your tools, and AI around the way you already work — so the busywork runs itself, and your time goes back to the work only you can do.

Book a free 30-minute conversation

You talk, I listen. No pitch.

Somewhere along the way, the work you love got buried.

The copying and re‑entering.

The chasing things down.

The tools that don’t talk to each other.

That’s the noise. I build the systems that turn it back into music.

Technical, creative, and conceptual — at once.

Twenty years of infrastructure with real complexity underneath and simple surfaces on top. Years behind cameras and sound desks. A degree in the philosophy of mind. The work worth doing happens where all three meet — systems that work well, feel good to use, and fit the people who live inside them.

Real, shipped, and in use.

The Overstory Mapping website — deep navy hero reading 'Geospatial work, in service of land and people'
OVERSTORY MAPPING — a client’s public face, end to end visit ↗
A financial projections dashboard — cash in and out by month, the balance charted across a year
PROJECTIONS — a year of cash, seen whole
Jura's Log — a voyage page: the boat at anchor, 'Circumnavigating Vancouver Island', and the charted track beside it
JURA’S LOG — 1,579 nautical miles, live visit ↗
Jura — the sailing logbook's new site: 'The logbook you'll actually keep' over a fjord, with the app on a phone
SAILING LOGBOOK — a modern logbook you’ll actually keep visit ↗
S/V JURA — L.O.A. 9.9 M
S/V JURA — the office, at anchor in the Pacific Northwest

Underneath it all: the integrations — separate tools taught to work as one, so nothing gets copied twice.

Working together is simple.

  1. 1

    A conversation

    Thirty free minutes. You talk, I listen.

  2. 2

    Deep discovery

    I learn how your business actually runs.

  3. 3

    A clear map

    What to build, how, and what it takes.

  4. 4

    Build & launch

    I stay until everything runs.

“Best money I’ve ever spent as a CEO… He doesn’t care about title. He just wants to ship… Such an underrated unlock, I have since hired two more.”

— Codie Sanchez, investor & founder

That’s the seat I fill — on contract, for as long as you need it.

It’s 2026. The repetitive parts can run themselves now — and you can set them down.

Let’s make some music.

Start the conversation

Tell me a little about your business, and I’ll reply with a few times to talk.